I started working on the Pinot Noir brand in 2005 for the 2007 conference when the 'grapeheart' was first developed. This has remained the flagship identity for over a decade.
The original creative brief proposed a key thought which stemmed from the obsessive passion typically associated with this varietal among growers, commentators and consumers alike. It was this clear underlying truth that paved the way for an identity that captures and celebrates the love of Pinot Noir.
Since then I've helped evolve the brand for each subsequent event ensuring it remains fresh and continues to draw renewed interest from local participants to high profile delegates abroad.