For a couple of Super 15 seasons I had the opportunity to take care of all the design and advertising for the Hurricanes. The overarching concept was about showing supporters as being a crucial part of the game. This was expressed visually by combining fans and players into single action hero shots.
Whilst success was ellusive during these seasons, as indeed it always has been, it was great to attend the last two games in 2016 and finally watch them take out the title in true Hurricanes style.
