Chromalytics

COLOUR INSIGHTS

During the NZ Art Show I introduced my #YOUHUE collection and encouraged hundreds of visitors to note down their preferred colour from swatch books containing a curated selection of bright tones.¹ Here are some of the key findings from the data he collected.²

1. The #YOUHUE palette features vibrant, saturated colours – deliberately excluding muted tones, shades, neutrals, and bright pastels. This ensures the desired energy and contrast effect synonymous with Tim’s print collection.

2. Explicit gender data was not collected, so gender classification was inferred from each participant’s first name to enable analysis of broad masculine/feminine colour preference trends.